What does the process from brief to report look like?
Every engagement, whether it's a single trending window or a multi-channel launch push, follows the same five stages so a founder always knows what to expect next.
- A brief covering the goal, chain or market, timeline and budget range
- A scoped plan matching channels, platforms and vendors to that brief
- Crypto prepayment before any execution starts
- Execution by a vetted specialist, monitored throughout by the in-house team
- A delivery report closing the engagement
The stages stay the same regardless of scope; what changes is how many channels are involved and how long execution runs for. See about us for how the in-house team and vendor network work together across these stages.
What do we need from you to start?
A useful brief is short but specific: the goal, a listing, a launch push, ongoing AI visibility work, the target chain or market, a rough timeline, and a budget range are usually enough to start scoping.
- Any existing assets, a whitepaper, social accounts, a pitch deck, that a specialist would need to work from
- Whether the project needs to stay confidential before an announcement
- Any platforms or markets that are off-limits or already being handled elsewhere
- A point of contact on the client side for approvals during execution
A brief that is missing some of this isn't a blocker, since the planning stage usually fills in the gaps through a short scoping conversation rather than a long intake form.
How does Web3Do turn a brief into a plan?
The in-house team reviews the brief, matches it to the relevant specialists, whether that's a trending desk, a KOL sourcing partner, or an AI visibility auditor, and returns a plan with a fixed scope, a timeline and a price.
For a multi-channel launch, this plan sequences the work so channels reinforce each other rather than running in isolation, for example timing KOL and creator campaigns and PR and media around the same window as a trending campaign. The plan is what gets agreed and paid against, not a rough estimate that changes once work has started.
How does crypto prepayment and timing work?
Work begins once prepayment is confirmed, in USDT, USDC, BTC, ETH, SOL, TON or BNB, agreed as part of the plan; see payment methods for the full list of accepted assets. Prepayment is required for every engagement regardless of size.
Timing depends on scope: a single trending window can usually be scheduled quickly once a chain and platform are confirmed, while a multi-channel launch push, sourcing creators, briefing PR contacts, coordinating community work, needs more lead time to line everything up around one launch date. A realistic timeline is confirmed as part of the plan, not promised before the scope is set.
What happens during execution?
Once prepayment clears, the assigned specialists start the scoped work while the in-house team monitors progress for the length of the engagement, staying available as the single point of contact rather than disappearing until the report is due.
- Setup and submission on whichever platforms the plan covers
- Monitoring for the length of the agreed window, with adjustments if a platform's own rules or criteria shift mid-campaign
- Ongoing availability for questions from the client side without needing to go through multiple contacts
Any change to scope once execution has started is handled as a separate change request rather than folded silently into the original plan.
What's in the delivery report, and what happens after?
Every engagement closes with a delivery report: what was set up, what ran, on which platforms, and over what window, so the result can be checked against the original brief rather than taken on trust.
From there, most clients either renew a similar engagement, add a channel that wasn't in the original scope, such as moving from trending campaigns into AI search visibility, or pause until the next launch milestone. See pricing for how follow-on engagements are scoped and guarantees and refunds for how delivery commitments are handled contractually.
How it works
- BriefShare the goal, target chain or market, timeline and budget range, along with any existing assets such as a whitepaper or social accounts.
- PlanWeb3Do scopes the channels, platforms and vendors that fit the brief into a proposal with a timeline and a fixed price.
- Crypto prepaymentWork begins once payment is confirmed in USDT, USDC, BTC, ETH, SOL, TON or BNB, agreed as part of the plan.
- ExecutionVetted specialists run the scoped work while the in-house team monitors progress and stays available as the single point of contact.
- Delivery reportA closing report shows what was set up, what ran, and over what window, so the outcome can be checked against the original brief.
Frequently asked questions
How long does it take to go from brief to execution?
Timing depends on scope: a single-channel engagement such as one trending window can usually move from brief to execution within a short turnaround once the chain and platform are confirmed, while a multi-channel launch push needs more lead time to coordinate specialists across several platforms. A realistic timeline is confirmed as part of the plan, not before it.
Do you require payment upfront?
Yes. Crypto prepayment, in USDT, USDC, BTC, ETH, SOL, TON or BNB, is required before execution starts on every engagement, agreed as part of the plan. See payment methods for the accepted assets.
What do I need to prepare before sending a brief?
A goal, a target chain or market, a rough timeline and a budget range are usually enough to start. Existing assets such as a whitepaper, social accounts or a pitch deck help, but a short scoping conversation can fill in anything missing rather than requiring a fully finished brief upfront.
Can I add a channel partway through an engagement?
Yes. Adding a channel, for example moving from a trending campaign into PR and media mid-launch, is scoped as an addition to the plan with its own price and timeline rather than folded silently into the original scope.
What's included in the delivery report?
The report covers what was set up, what ran, on which platforms, and over what window, so the outcome can be checked against the original brief. See guarantees and refunds for how delivery commitments and confidentiality are handled contractually.
Who do I talk to once execution has started?
The same in-house point of contact stays available throughout execution, regardless of how many specialists are working on different parts of the plan behind the scenes. See about us for how the in-house team and vendor network are structured.
Share your project with our regional team
Four short questions and a regional lead replies within the hour with a channel plan, timing and a budget range. Discretion guaranteed.
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